Product Marketing Manager
The purpose of this role is to contribute the successful launch of new products through creating compelling messaging and sales/customer enablement materials to support the entire customer journey.
You will play a key role in identifying and translating relevant market trends and create benefit focused messages that resonate with both prospects and existing clients.
Key result areas and main activities
1. Messaging
- Contribute to creating compelling value propositions and define product messaging that resonate with target personas
- Translate technical features into clear and impactful benefits for customers
- Conduct market research to identify industry trends, customer needs, and competitive landscapewith the purpose to keep our messaging current and answer customer pain points
2.Product communications
- Lead the creation of internal product positioning documents such as voice of customer, benefits vs features, alternatives
- Oversee and drive the creation of content like sales enablement, videos, blog posts and others as required to support communication towards existing and potential clients.
- Ensure consistency of messaging across all marketing channels and materials
- Input to online marketing campaigns and A/B testing of messaging
3. Collaboration
- Collaborate with cross-functional teams to ensure successful product launches and go-to-market strategies
- Work closely with commercial and sales enablement teams to ensure marketing messaging is inputted to sales collateral and education
- Collaborate with the broader marketing team to optimise product campaigns and results and understand the overall effectiveness of product communications
- Act as the main point of contact from marketing in product related projects, workshops and discussions
Company competencies
- Collaboration
- Customer focus
- Global perspective
Leadership competencies
- Courage
- Empowerment
- Focus & finishing
Key success competencies
- Business insight
- Cultivates innovation
- Decision quality
- Plans and Aligns
- Ensures accountability
- Drives engagement
Requirements:
- BA/BS in Business, Marketing, or a related field
- Minimum 5-7 years of B2B marketing experience
- Track record of creating compelling campaign messaging and launching new products successfully
- Experience partnering with Client Success/Commercial teams to coordinate, communicate, and deliver assets and campaigns that resonate with customers along their journey
- A self-starter who excels at multitasking and thrives in a multicultural environment
- Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
- Excellent Communication skills
- Strong stakeholder management skills
- Experience with marketing automation systems and CRM (preferably Salesforce & Pardot)is a nice to have
- Located in Europe or similar time zone
Top Employers Institute offers
- Competitive fixed & variable remuneration
- Human centric way of working: Flexible working conditions, including the flexibility to work from home
- Leadership culture based on trust
- We pay you to pay it forward. 2 days company paid time off (VTO) for volunteering for causes you care about
- Dynamic and open business culture
- Plenty of room for initiatives and own responsibility
- Leader in Global HR Certification, relied on by global clients such as DHL and PepsiCo
- Fast growing company (20% revenue growth in 2021 & 2022), enabled by owner HAL Investments, which is one of the largest, long-term, investment companies of the Netherlands
- International environment: colleagues from all over the world and offices in 12 countries, including Singapore, France, Germany, China, US, South Africa, the UK and Brazil
Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!