Job Summary
As part of our ambitious growth strategy, Top Employers Institute is looking for a driven regional marketing manager to lead our go-to-market marketing execution across the France and Benelux region.
You’ll play a pivotal role in localising global strategies, leading high-performing teams, and leveraging data to drive measurable impact. We are seeking a decisive, growth-oriented leader with proven experience in stakeholder management and market expansion to accelerate success in the French and Benelux markets.
Success will be measured by pipeline growth, campaign ROI, event engagement, and stakeholder satisfaction.
Key responsibilities
Regional marketing planning & budgeting
- Develop and execute marketing plans aligned with global campaigns and local commercial goals
- Manage the regional marketing budget with a focus on ROI and pipeline acceleration
- Act as a key regional voice in shaping global-to-local campaign strategies
Lead generation, nurturing and automation
- Collaborate with Campaigns and RevOps teams to execute paid, earned, and owned media campaigns
- Monitor funnel metrics, nurture program performance, and continuously optimise lead quality
- Ensure alignment and transparency between marketing and sales on lead definitions, qualification, and follow-up
Content marketing and Thought Leadership
- Localise centrally produced content to suit regional audiences
- Write and manage content across social media, newsletters, and campaign landing pages
- Foster a culture of social sharing and executive amplification in region
- Regional newsletter programme management and maintenance
- Ensure all deliverables are on-brand and follow our tone of voice
Customer engagement through events and sponsorships
- Lead the execution of physical and digital events in-region, in collaboration with the global events team
- Manage local media and sponsorship partnerships, ensuring performance reviews and spend optimisation
- Own regional content adaptation and distribution for Top Employers Certification campaigns
Stakeholder management
- Collaborate with Sales, Client Success, and Corporate Marketing to ensure alignment and joint planning
- Maintain relationships with key partners, suppliers, and media contacts in-market
Key Success Competencies
- Company-wide: collaboration, customer focus, global perspective
- Role-specific: driving results, commercial acumen, tech savvy, effective communication, planning & alignment, accountability
Qualification Criteria
- Native English & French language skills with excellent written and verbal communication skills
- Bachelor’s degree (or equivalent) in business, marketing or a related field
- Proven experience as a Marketing Manager or similar role, within B2B
- Familiarity with the markets France, Belgium and The Netherlands
- Experience with marketing automation (eg Pardot, Hubspot, Marketo, Salesforce) and digital campaign management
- Social media management and content creation skills – confident briefing design and writing digital copyPrevious experience with event planning and execution (online and offline)
- Experience in the HR, Consulting, or professional services secotrsis advantageous
- You are data-driven, proactive, and comfortable in a fast-paced environment where learning and agility are key.
- You test, learn, repeat. No waiting for perfect
Additional Details
- Tools used: Salesforce, Pardot, Microsoft Office, Monday.com, Canva, Google Analytics, Cvent
- Work model: Remote-first with occasional in-person meetings and event attendance
- Team culture: Highly collaborative, international, and mission-driven
Top Employers Institute offers
- Competitive remuneration (monthly salary + variable pay)
- Solid benefits and flexible working conditions (human centric)
- We pay you to pay it forward; 2 days company paid volunteering time off (VTO)
- Dynamic, open, international and professional business culture
- Plenty of room for initiatives and own responsibility
- Work in a growing organisation with colleagues from all over the world
- Leader in HR, relied on by global clients such as DHL, Novartis, and PepsiCo
- Fast growing company backed by HAL Investments, Netherlands
Top Employers Institute
Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!