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Marketing Assistant for the Polish and DACH Markets (Remote)



Marketing Assistant for the Polish and DACH (Germany, Austria, Switzerland) markets with the opportunity to grow – 20 – 25 hours/week   

Duration for the role would be 6 months, with the opportunity to grow and extend the contract. 

 

Top Employers Institute is the global authority recognising excellence in people practices. We assist companies to accelerate these practices and further enrich their worlds of work. Through the Top Employers programme, participants are audited, certified and recognised as employers of choice. Established more than 30 years ago, Top Employers Institute now certifies over 2,300 organisations in 121 countries. These certified companies positively impact the lives of over 12m employees globally.  

 

Purpose and Contribution to the Company Strategy

Are you a talented and ambitious Marketeer with a growth hacking mindset, a solid understanding of digital marketing, content marketing, and lead generation strategies to contribute to the overall revenue targets? As part of the Marketing Assistant role, you’ll work closely with the Senior Regional Marketing Manager for CEE & DACH as well as the different teams within the HQ Marketing cluster to increase brand awareness, generate demand and support business growth.

Objectives:

  1. Increase Brand Awareness in the Polish and DACH markets.
  2. Generate High-Quality Leads for the sales team.
  3. Support Business Growth through targeted marketing strategies.

 

Key Responsibilities

Market Research and Analysis

  • Conduct market research to understand the Polish and DACH markets' trends, customer behaviors, and competitive landscape.
  • Stay updated with local regulations, economic changes, and industry developments.

 

Content Creation and Localization

  • Localize content (blog posts, social media updates, email campaigns, etc.) to resonate with the Polish and DACH audiences.
  • Assist with the creation of case studies, whitepapers, and other content to highlight company successes in the region.

 

Digital Marketing Campaigns and Lead Nurturing

  • Contribute to targeted digital marketing campaigns (PPC, social media, SEO) tailored to the Polish and DACH markets.
  • Assist with the implementation of lead generation strategies to attract potential customers in close collaboration with the Senior Regional Marketing Manager and the HQ team
  • Use CRM tools to manage and nurture leads through the sales funnel.

 

Events and Webinars

  • Organize and promote webinars, workshops, and roundtables tailored to the Polish and DACH markets.
  • Contribute to local trade shows and networking events to increase brand visibility

 

Social Media Management

  • Grow social media presence on platforms popular in the Polish and DACH regions (e.g., LinkedIn, Facebook, Instagram).
  • Engage with the audience through regular posts, comments, and interactions.

 

Reporting and Analysis

  • Learn how to track and report on key performance indicators (KPIs) such as lead generation, conversion rates, and campaign performance. 

 

Competencies

Company competencies (for everyone):

  • Collaboration
  • Customer focus
  • Global perspective

 

Key success competencies (in addition to company competencies):

  • Communication Skills: Strong written and verbal communication skills.
  • Technical Skills: Proficiency with marketing tools and CRM software (e.g. Pardot, Salesforce).

 

Qualification Criteria

  • Language Skills: Fluency in Polish and German; proficiency in English.
  • Location: Preferably located in Germany or Poland
  • Education: Bachelor’s degree (or equivalent) in business, marketing or a related field
  • Experience: Preferably first working experience within a B2B (marketing) environment
  • Marketing Knowledge: Understanding of digital marketing, content marketing, and lead generation strategies.

 

 Tools and Platforms:

  • CRM: Salesforce
  • Social Media Management: Hootsuite
  • Analytics: Google Analytics
  • Content Management: WordPress
  • Ad Platforms: Google Ads, LinkedIn Ads

 

Top Employers Institute offers

Purposeful Impact. Global Connections. Versatile Working Environment. 
At Top Employers Institute, you collaborate with colleagues worldwide as you shape a career focused on enriching the world of work, bringing your best self. 

At Top Employers Institute, we believe in:  

  • Living our human-centric approach (flexible working conditions, including the flexibility to work from home or from the office)
  • Thriving in a multicultural environment 
  • Growing meaningfully 
  • Leadership culture based on trust
  • Plenty of room for initiatives and own responsibility
  • We pay you to pay it forward: we grant you 2 days of paid time off for volunteering for causes you care about
  • We want you to stay with us: you will enjoy a 4-week sabbatical leave paid by the company after 5 years
  • Dynamic and strong international culture (more than 30 nationalities spread over 12 offices all around the world)
  • Fast growing (20% YoY revenue growth) and sustainable company (founded 30 years ago)

 

Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!