Marketing Analytics & Process Manager
Top Employers Institute is the global authority recognising excellence in people practices. We assist companies to accelerate these practices and further enrich their worlds of work. Through the Top Employers programme, participants are audited, certified and recognised as employers of choice. Established more than 30 years ago, Top Employers Institute now certifies over 2,300 organisations in 121 countries. These certified companies positively impact the lives of over 12m employees globally.
Purpose and Contribution to the Company Strategy
The purpose of this role is to make marketing measurable and this means taking ownership over the different campaign and analytics tools used by the marketing team. While being tech savvy and having sufficient experience in terms of data analysis, it is crucial to deliver the right input to the right stakeholders in the right way. Reporting needs to be insightful, easy to grasp, and actionable. The Analytics and Process Manager has an oversight over all the campaigns ran by the greater marketing team and ensures all efforts and activities captured correctly using the right tools
Key Responsibilities
Data Analysis & Reporting
- Collect, clean, and analyse data from various sources (including CRM, Marketing Automation, Google and Social analytics) to identify trends, patterns, and opportunities.
- Deliver weekly, monthly, and quarterly reports, spotlighting KPI's and actionable recommendations focused on marketing data
- Build reports and create analysis based on business requirements
- Monitor the accuracy and reliability of reporting done within the marketing team
Digital campaigns
- Oversee digital campaign creation and correct set up for reporting purposes
- Ensure campaigns are created as per best practice and optimised in terms of set up, tracking and targeting
- Make recommendations for improvements
Collaboration, Training & Process management
- Deliver relevant education and information session to stakeholders on the usage of dashboards and interpretation of data insights
- Create and optimise campaign creation processes and manage adaption
- Work in synergy with the marketing team to assess campaign efficiency and pinpoint optimization avenues
- Collaborate with the marketing team to define and track KPI’s
- Collaborate with other teams like commercial, product, certifications to drive alignment on process and insights collection
- Drive alignment on definitions, processes and ways of working across the organization
Continuous learnings & Improvement
- Stay up-to-date with industry trends and best practices in data analysis and digital campaigns.
- Offer consistent support and propose advancements for the tools and information utilized
Competencies
Company competencies (for everyone):
- Collaboration
- Customer focus
- Global perspective
Key success competencies (in addition to company competencies):
- Communicates effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Plans and aligns: Plans and prioritizes work to meet commitments aligned with organizational goals.
- Organizational Savvy: Manoeuvres comfortably through complex policy, process, and people-related organizational dynamics.
- Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
- Optimizes work processes: Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement
- Situational Adaptability: Adapts approach and demeanour in real time to match the shifting demands of different situations.
Qualification Criteria
- Relevant education in marketing and/or data analysis
- 4-5 years’ experience in a relevant marketing analytics role, ideally in a B2B setting
- Experience with Salesforce, Salesforce campaigns and CRM Analytics is a must
- Experience with search and social analytics is a plus
- Advanced knowledge and use of Microsoft Excel is a must, and other data analysis tools (e.g. Phyton) is a plus
- Experience with digital campaigns and best practices (primarily on LinkedIn and Google search) is a plus
- Strong stakeholder management experience
- Demonstrable experience in translating technical information into digestible and actionable insights
Top Employers Institute offers
Purposeful Impact. Global Connections. Versatile Working Environment.
At Top Employers Institute, you collaborate with colleagues worldwide as you shape a career focused on enriching the world of work, bringing your best self.
At Top Employers Institute, we believe in:
- Living our human-centric approach (flexible working conditions, including the flexibility to work from home or from the office)
- Thriving in a multicultural environment
- Growing meaningfully
- Leadership culture based on trust
- Plenty of room for initiatives and own responsibility
- We pay you to pay it forward: we grant you 2 days of paid time off for volunteering for causes you care about
- We want you to stay with us: you will enjoy a 4-week sabbatical leave paid by the company after 5 years
- Dynamic and strong international culture (more than 30 nationalities spread over 12 offices all around the world)
- Fast growing (20% YoY revenue growth) and sustainable company (founded 30 years ago)
Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or whom you love. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!